Overview

Chandak, a leading real estate brand in Mumbai, recently launched an exciting residential project named Highscape City in Chembur. To increase awareness and drive interest in this project, Universal Media carried out a targeted society activation campaign across key residential areas.

Our Strategy

We planned and executed the activity across 30 to 35 residential societies in Chembur and Thane. These are prime locations with the right target audience—families looking for quality homes in well-connected neighborhoods.

What We Did

• Permissions & Coordination: We first took official permissions from society committees to conduct on-ground activations.

   

• On-Ground Setup: We installed attractive gazebo stalls and arranged trained promoters at each society to interact with residents.

   

• Engaging Activities: Fun games and creative sessions for kids were planned to attract footfall and encourage family participation.

   

• Information Sharing: Promoters shared key details about Highscape City and collected data from interested families.

   

The Outcome

• Average Footfall: Each society saw around 20 to 25 kids, along with their parents, participating in the activity.

   

• Lead Generation: The friendly setup and personal interaction helped us generate quality leads and site visits for the client.

   

• Stronger Connect: Families got to know about the project in a relaxed, interactive way, leading to more trust and interest in the property.

   

Conclusion

This hyperlocal society activation campaign proved to be a smart and impactful way to market Highscape City. By connecting directly with families in their residential spaces, Universal Media successfully helped Chandak reach its target audience, build trust, and boost project visibility.