Case Study: Creating a Refreshing Experience for Piramal Vaikunth's Weekenders
Client: Piramal Vaikunth
Project: Weekenders at Piramal
Service Provided By: Universal Media
Location: Thane, Maharashtra
Industry: Real Estate | Wellness Events
The Challenge
Piramal Vaikunth, one of the most luxurious residential developments in Thane, wanted to create a relaxing and enriching weekend experience for its residents and guests. They were launching “Weekenders at Piramal,” a series of weekend wellness events—but needed the right partners to bring that vision to life.
They were looking for professionals who could conduct sessions that were peaceful, engaging, and aligned with the lifestyle Piramal promotes.
Our Solution
Universal Media stepped in to curate the wellness experience. For the first weekend, we provided
Certified yoga trainers
Sound bath therapy experts
Manifestation coaches and influencers
These experts led immersive sessions designed to relax the body and refresh the mind.
The Results
The event drew 50+ participants, including residents and special guests.
✅ Attendees reported feeling:
Relaxed
Energized
More connected to the community
✅ Piramal’s team was happy with the turnout and engagement.
✅ The program aligned perfectly with their luxury living brand.
✅ We were able to provide a high-quality, stress-free experience.
Key Takeaway
Weekenders at Piramal proved that wellness-based community events not only enhance resident satisfaction but also strengthen brand perception. Universal Media helped create a calm and memorable experience for everyone involved.