Advertising at bus stops is an excellent way to seize the awareness of all kinds of people who are travelling out of their homes, not just those who are waiting for transport at bus stop benches, but also for pedestrians walking on the footpaths or passing in their vehicles too. Bus stop Branding is an incredible outlet for advertising and captivating the masses on the go. It targets all the sections of society, especially, the middle and lower sections of society.
Bus stop branding, also known as transit shelter displays, are highly useful, sometimes more so than larger hoardings. Advertisements on Bus Shelter stand out prominently especially for metro and semiurban but affluent residential sectors, which are hugely dependent on buses for regular transportation. The bus stand advertising proves to be advantageous where large layouts are restricted. Generating highly cost-effective, target-oriented advertising for major metropolitan areas both local and region wise and also nationally, the bus shelter branding is still a very effective way of advertising.
Benefits of the bus stand advertising
- Irreplaceability of location is one of the major benefits of bus shelter branding. The distinctive characteristic of bus shelter advertising from other conventional advertising instruments is its non-renewability. Some unusual locations and different bus shelter advertisements stay put permanently. The restricted character of resources that is utilised is the steering force behind generating high profits.
- Exclusivity of buyout management is the other benefit of bus shelter advertising. The investment of media resources at a distinguished and unique bus shelter is very rewarding. The advertising companies generally approve a contracting procedure to buy out the right to use the bus shelter to advertise for a specific number of years. Therefore, companies that use certain configurations at certain bus stops have robust exclusivity to buy out the right to use for a certain number of years.
- A high audience percentage with a low price is yet another wonderful benefit of using bus shelters for advertising. The quantity of advertisements for bus shelters is enormous, the arrival ratio is high, and the promotion impact is good. The price is moderately low compared to the other types of advertisement such as outdoor columns or large kiosks.
- Stable Influence, from the standpoint of future improvement, bus shelter advertising is the evergreen form of advertising media. Due to modifications in the broadcasting environment, market setting, and lifestyle changes, the promotion media is on the verge of a reshape. The mass media exemplified by television will be greatly affected in the future. Regardless of how media advertising changes, outdoor advertising is an integral part of the living environment and will only become more and more influenzal each passing day. When all the targeting is done for a limited audience, the only mass media is outdoor advertising like bus shelter branding.
Bus shelter advertisements can make reasonable use of the void psychology that consumers often develop in public when they travel to and from the office back to their homes. That is why bus shelter branding is considered so useful.