blog && index
Blog | Universal Mediaa

Get To Know Us!

 

Newspaper Insertion

We specialize in distributing flyers through Newspaper Insertion. This advertising(Newspaper Insertion) method is one of the most effective direct marketing strategies which exploits the full advantage of newspaper circulation.
Together with our wide network of distribution and various newspapers for insertion, we help you reach your target audience easily, effectively and efficiently.

Get immediate response

One of the quickest ways to make your phone ring, increase website visitors or drive additional foot traffic into your shop is to advertise using Free Standing Newspaper Inserts.
Newspaper Insertion is cost effective and can bring new customers to your door. It all depends on how you select your advertising strategy and how willing you are to get the most out of your newspaper investment.

What is the greatest benefit?

The greatest benefit in using Newspaper Insertion service is its visibility. Readers might easily surpass the exposure of a traditional print ad printed within newspaper. Instead, with free standing inserts, when a reader opens a newspaper, the insert falls onto their lap. If they're hungry for your products or services, they'll read your message at that moment.
With a Newspaper Insert, while you have a cost-effective method of advertising, you still have the advantage of newspaper circulation, and you are using a method of advertising that has been proven to be able to generate additional sales and help your company develop a brand image to customers.
Newspaper Inserts is a cost effective method of advertising. In fact, it's much more cost effective than some of other highly coveted methods of advertising, such as direct mail, radio or television commercials. By choosing this method, you can use an ad that is guaranteed to be delivered to the doorstep of thousands of potential clients. You have the ability to select exactly which homes to receive the ad (based on postal codes or demographics) and boost your business market in a way that yields great results. Newspaper Insertion tends to establish credibility of companies and the repeated exposure gives customers a sense of trust with brand identity. In a nutshell, when it comes to generation of sales, newspaper insertion offers a lot of advantages over other forms of advertising. For example:

  • It is very cost-effective : up to 3x cheaper than direct mail (10 cents per home VS. 30 cents per home)
  • It evokes immediate response : newspaper inserts generate instant response
  • Results : they generate quick sales with more cost saving
  • Quality : they are extremely eye-catching with their chic graphics
  • Appeal : they appeal to thousands of potential clients at the same time (good reach)
  • Credibility : they help to establish familiarity and hence a strong brand image
  • Target specificity : the delivery is affected by readers' demographics, i.e. via Chinese, Malay, English and Tamil dailies. Alternatively, specific locations such as the east coast or the northern territories may be singled out for specific targeting.

How do we work?

Basically, a Newspaper Insert is a paper flyer that is inserted into newspapers. These inserts are often referred to as preprints. The advantage of an insert is that it offers more flexibility over a typical ad. For instance, with an insert, you can:

  • Use high quality paper and attractive graphics to create a special insert.
  • Add a "call to action" to your flyers to capture the attention of the reader.
  • Insert contact information or special information regarding sales, promotions or special events.
  • Produce an ad that stands out from your competitors.

Why us?

  • Largest newspaper insertion solution provider in Malaysia
  • Extensive distribution network 52 major cities throughout the country
  • All major newspapers covered
  • Flyer collection within Malaysia is absolutely free!
  • Cost saving in advertising
  • Time saving
  • Prompt professional service
  • Accurate distribution to your target audience
  • Complete ease of mind
  • High degree of customer satisfaction and repeat business
  • One-stop solution from flyer design to printing to delivery